The challenges faced by agriculture and the rural environment are many, and encompass multiple social, cultural, ecological, territorial, economic and technological aspects. Territories also play a key role in this process.

Globally, economic sectors in general and agriculture in particular are undergoing a process of digital transformation that will deeply change the way in which goods and services are produced, sold and consumed. However, in the case of agriculture and the rural environment, there is a significant delay in the adoption of digital technologies, which particularly affects small and medium sized enterprises.

Digitalization involves all stakeholders in the agrifood chain: input providers, farmers, food processors, software providers, logistics operators, distribution chains, retailers and consumers, public administrations, etc. The value added by new technologies is of particular importance to them, since it allows them to integrate and process data from different sources.