Guayapi was founded by Claudie Ravel in 1990 after three years of feasibility studies in the Amazon rainforest with the Sateré Mawé tribe on how to build credible and fair value chains in marketing their products, starting with Waraná (original name of Guarana in Sateré Mawé language).
Why It Is Vital to Build Fair Value Chains That Empower Indigenous Communities
Claudie formed a strong bond and partnership with the Sateré Mawé tribe members, which inspired her to collaborate with them on developing an outstanding fair trade with Waraná as the business’s first launched product.
Waraná is a physical and intellectual energiser that became commercialised as a Superfood, which Claudie and her company introduced to Europe in 1990. When other South-American plants like Acerola, Técoma-Lapacho, Muirapuama, Açaï and Unha de Gato-Cat’s Claw were included in the products that the company imported and distributed, it was time for the name to change to Guayapi.
Decades later, Guayapi still selects the best raw materials from Amazonia and Sri Lanka, which it distributes in the form of super foods, cosmetics, food supplements and grocery products.