The EU livestock sector - especially pigs dairy, cattle, sheep & goats, poultry & eggs - is being hit by increasing challenges ranging from upcoming climate change policy, health issues, animal welfare constraints, trade issues, with a decline in EU meat consumption expected by 2025. Yet eating beef, veal, lamb, poultry, goat meat and pork provides consumers with an excellent source of protein in the diet. Vitamin B12 is particularly important and animal products, including meat, fish, dairy and eggs are the only primary natural sources of B12 which is vital for children. Meat is also important to help feed a growing population set to rise by 60% by 2050 and help solve hunger & malnutrition.