A geographical indication label on a food product conveys information about the food’s quality, reputation or unique characteristics linked to its origin. Since these labels help guide consumers in their food choices, and help farmers and producers of traditionally produced products market those products, a well-functioning geographical indication scheme benefits everyone.

Yet in many countries across Europe and Central Asia, awareness of geographical indication systems – and knowledge of how to manage them – is lacking. To help bridge the knowledge gap, FAO currently is providing technical advice to Albania, Armenia, Croatia, Georgia, Kyrgyzstan, Montenegro, Moldova, and Tajikistan.