A Geographical Indication (GI) is a sign used on goods that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Most commonly, a GI consists of the name of the place of origin. The specific qualities are the result of the local natural or human factors. GIs represent then a collective asset linked to local heritage and reputation. GIs are protected by intellectual property rights (IPR) according to the World Trade Organization’s agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs) and to the Geneva Act. Tailored approaches to the development of rural areas are crucial to achieving the Sustainable Development Goals (SDGs) by 2030. In particular, territorial approaches have proven to be effective in driving collective efforts towards sustainable food production and consumption patterns to eliminate hunger and improve nutrition, thus contributing to SDGs 2 and 12. Family farmers supply around 80 percent of the overall food produced in developing countries. They can play a key role in strengthening the sustainability of local and global food systems if they are empowered to preserve and promote their local resources and granted better market access for quality food products that are linked to their place of origin. One way to improve market access for origin-linked products produced and processed by family farmers and Small and Medium Enterprises (SMEs) is to develop Geographical Indications (GIs). As a marketing tool, GIs involve a system of certification and label that is applied to products to differentiate them from others and to highlight the added value of their unique local features, history or distinctive characteristics. Often, these are related to natural factors (such as soil, climate and water) and human factors (such as local culture, expertise and tradition).