If people in small-scale fisheries wish to make the Blue Economy work for them, they must take control of the language, to avoid a rhetoric that further marginalizes them. The risks and opportunities of small-scale fisheries in the ‘Blue Economy’ is a topic I have talked and written about for a while now—also in SAMUDRA Reports (Nos. 82 and 83, 2020). I have argued that if States do nothing to implement the Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries (the SSF Guidelines), the Blue Economy will come at a loss to small-scale fisheries. There is enough evidence to suggest that the risk is real, present, and that it must be taken seriously.