Marketing as a performance
Some 30 years ago, eminent anthropologist Paul Richards described the practices of smallholder farmers as a type of performance, similar to theatre or a musical act. Farmers acquire skills and competence through practice, rehearsal and improvisation. I have recently learned that the same applies to the marketing of farm produce.
Title of publication: Access Agriculture Blog
作者: Paul Van Mele
其他作家: Access Agriculture
组 织: Access Agriculture
年份: 2022
国家: Ecuador
地理范围: 中美洲农业理事会 (CAC), Central American Integration System (SICA), 拉美和加勒比海国家共同体, 北美洲, 拉丁美洲及加勒比, 南方共同市场 (MERCOSUR)
类别: 博文
内容语言: English