This handbook presents a guidance and protocol for determining the socio-economic value of pollinator-friendly versus -unfriendly practices that can be implemented at different spatial levels (for example, farms or landscapes). Values are generally quantified by contrasts. This protocol shows contrast between pollinator-friendly vs. unfriendly practices. By focusing on practices, this protocol is directly relevant for decision making. Value is expressed in monetary and non-monetary terms, and bo th are integrated in this approach, which is applicable at the farm but also the landscape level.