The TheruBeedi Seed Bank and Producer Group facilitate informal benefit sharing mechanisms that can be very effective in protecting biodiversity and encouraging farmers to contribute to the genetic pool. The approaches include offering family farmers incentives to cultivate traditional or rare varieties, providing assistance in the marketing of their products, and encouraging them to use traditional techniques associated with indigenous crops. The Seed Bank and Producer Group may be considered as a viable alternative to the emerging Indian ABS regime. Importantly, they may be more effective in protecting biodiversity and encouraging farmers to contribute to the genetic pool.