Though many people shy away from the word and distance themselves from its negative connotations, there is a contemporary push to reclaim ‘peasant’ as something to be proud of, to be respected. In Transylvania, Eco Ruralis is part of this effort but the true driving force, though not necessarily in any explicit manner, is the peasant population itself. With its small but powerful organisation, Eco Ruralis advocates for peasants’ rights, land rights, and food sovereignty at both the national and intern1ational level. The peasant pride saturates their office as they distribute traditional seeds to their members and track land grabbers. I began to understand the pride and respect that deserves to be afforded this title only after witnessing the members’ peasant farms and listening to the peasant members themselves.