Training materials
Market Analysis and Development (MA&D)
The MA&D training materials include a Manual, five Field Facilitator Guideline modules, a Map of the process and an MA&D Brochure. The MA&D Manual has been designed to help project management teams to plan the development of tree and forest product-based enterprises using the MA&D approach. The Field Facilitator Guidelines assist field facilitators and entrepreneurs to implement the MA&D approach. The Map of the process provides a visual guide to the MA&D approach. The Brochure serves as a quick primer to MA&D.
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| --------- Brochure (quick primer on MA&D) |
| | ------------ MA&D Manual (geared towards project management teams) |
| | ------------ MA&D Field Facilitator Guidelines (all five modules in one document)---- |
| | ------------- Field Facilitator Guidelines: Introduction Module (MA&D 'Phase 0' training materials)---- |
| | ========= Field Facilitator Guidelines: Module 1: Assessing the existing situation (MA&D Phase 1 training materials) |
| | ------------ Field Facilitator Guidelines: Module 2: Carrying out surveys to select products and identify enterprise ideas (MA&D Phase 2 training materials) |
| | ------------ Field Facilitator Guidelines: Module 3: Preparing the enterprise development plan (MA&D Phase 3 training materials) |
| | _________ Field Facilitator Guidelines: Module 4: Supporting the start-up phase of the enterprises (MA&D Phase 4 training materials) |
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| -------- Map of the MA&D process (visual overview of the individual components and phases of the MA&D process) |
