Punjab government has started contract farming scheme from rabi season of 2002-03. Under this scheme, the area is being shifted from rice and wheat to other high valued crops. Farmers entering new contract farming ventures should be prepared to balance the prospect of higher returns with the possibility of greater risk. In present study, economic motivation was the occupational success in terms of profit maximization and relative value individual placed on economic ends. The Likert method or method of summated ratings of scale construction was adopted for construction of economic motivation scale. As a basis for rejecting statements in the method of summated ratings, we used item analysis. Any t-value equal to or greater than 1.75 has been included in final scale. There are eight statements which had t-value equal to or greater than 1.75. The reliability coefficient was determined by using Spearman Brown Formula to be 0.87. The intrinsic validity was determined to be 0.93. It concluded that the measuring scales used in the investigation were sufficiently reliable and valid as well.
