This study identifies the pros and cons of a contract programmes on Coleus crops under six major dimensions, i.e., farming dimension, extension dimension, market dimension, economic dimension, social dimension and other dimensions; and recommends measures for better performance. A survey was conducted of 100 farmers from the Attur and Gangavalli blocks of India. Findings showed that minimum risk in farming, assured price for the harvested produce, reduction in price risk, introduction of new crop varieties, elimination of intermediaries, assured income, good coordination between farmers and purchaser, good coordination among farmers, assured market, technical guidance received from the company, availability of adequate financial support, timely availability of quality inputs, and awareness about appropriate technology were the major effective factors for better performance of the coleus contract farming system.
