This study was conducted in Madukkarai and Kinathukadavu blocks of Coimbatore district for cotton crop and Attur and Gangavalli blocks in Salem district (Tamil Nadu, India) for coleus crop, with a sample of 100 contract farmers for each crop. To avail of assured price, to get quality seeds, to get inputs in time, to get effective buy-back arrangements, to avail of institutional credit, and to avail of assured market facility were the major motivating forces that made the respondents enter into contract farming.