Upgrading rural markets is one way to improve access to marketing opportunities. This guide is designed to assist community planners, rural engineers and agricultural extension units to formulate and implement relevant market development plans. The types of issues covered in this guide include designing markets that meet a community's social and economic needs; working with communities to identify their marketing problems and to choose a site for a new market; using appropriate and simple methods to survey and plan the site layout and to design market buildings; preparing a market development proposal and making budget estimates; undertaking simple social and economic feasibility studies; looking for financing and constructing the market; and managing, operating and maintaining the market.