Market research for agroprocessors
Author
A.W.ShepherdLanguage
EnglishDocument Type
SeriesPublisher
FAOCountry
WorldCommodities
AllTopics
Agriculture In GeneralYear
2003This guide describes, in fairly simple terms, the market research that agroprocessors can carry out, and some of the ways of doing such research. Market research can never guarantee success but it can certainly increase the likelihood that the new business will turn out to be profitable. It can identify at an early stage those processing ideas that are unlikely to lead to profitable operations.