AreaMalaysia
Commodity GroupOilseeds, oils and meals
CommodityPalm oil
Date01/07/2020
Policy CategoryConsumption and marketing
Policy InstrumentMarket promotion
DescriptionAnnounced new initiatives to counter growing criticism, in a number of importing countries, of allegedly unsustainable production practices in the oil palm sector. To safeguard the industrys interests the Government intends to focus on: i) promoting the nutritional benefits of palm oil internationally; ii) sponsoring scientific studies on the products properties; iii) supporting R&D activities to create new value-added products; iv) strengthening selected export markets; and v) pursuing regional trade consultations and bilateral free trade agreements.
NotesMALAYSIA market promotion (palm oil image protection): Malaysia announced a number of new initiatives to fight growing criticism, in certain countries, about palm oils alleged negative environmental impact. To promote the commoditys qualities at local and international level, the Government launched the slogan Palm oil is Gods gift, which is set to replace a domestic pro-palm oil campaign launched in 2019 (see MPPU May&Nov.19). Reportedly, Government actions to safeguard the oil palm industry will concentrate on: i) promoting the nutritional benefits of palm oil internationally; ii) sponsoring scientific studies on the products properties; iii) supporting R&D activities to create new value-added products; iv) strengthening selected export markets, particularly India, China, Pakistan and the US; v) penetrating the African and Middle Eastern regional markets; and vi) pursuing regional trade consultations and bilateral free trade agreements. In July, Malaysia also announced that it was ready to follow Indonesias path of requesting WTO disputes consultations with the European Union regarding the latters planned ban on palm oil-based biofuel (see MPPU July20).