AreaMalaysia

Commodity GroupOilseeds, oils and meals

CommodityPalm oil

Date01/01/2021

Policy CategoryTrade

Policy InstrumentSector-specific, bilateral trade initiatives

DescriptionThrough the platform of the Council of Palm Oil Producing Countries, Malaysia and Indonesia agreed to jointly implement a pro-palm oil campaign in Europe, where increasingly stringent regulations and negative consumer sentiment related to sustainability issues were seen threatening sales in the commodity’s third-largest market.

NotesBilateral trade initiatives – Malaysia / Indonesia – palm oil campaign: The two countries joined forces – through the platform of the Council of Palm Oil Producing Countries (CPOPC) – to launch an advocacy campaign in Europe, where increasingly stringent regulations and negative consumer sentiment related to sustainability issues are believed to threaten sales in the commodity’s third-largest market. Although India and China are larger buyers of palm oil, sentiment in Europe is considered crucial to protect palm oil’s reputation globally.