Events

UNWTO International Conference on Tourism and Snow Culture

From: 02.02.2018 to: 03.02.2018

Destinations must adapt to the new market demands and must adopt new business models and innovative approaches to meet these demands while, at the same time, providing quality, memorable experiences. Sustainable tourism can be a tool to provide more authentic and interactive experiences for visitors while contributing to the socio-economic well-being of the host destination.

Snow-related activities such as skiing and snowboarding are highly sought after by adventure and sports enthusiasts around the world. National and international sport competitions, either for one singular sport or encompassing various sport disciplines, take place in well-established resorts throughout the year. Nonetheless, alternative forms of snow-related activities are on the rise, particularly in destinations going after niche markets, including family and cultural travellers. Elements related to cultural and adventure tourism have become more important pull factors in destinations in rural areas and at the same time push factors in the motivation of travellers to choose one destination over another. The desire to immerse in local culture and traditions, gastronomy and folklore is a crucial factor to understand the needs of today´s travellers.

The World Tourism Organization (UNWTO) International Conference on Tourism and Snow Culture aims to continue the momentum and to contribute to the objectives of the International Year of Sustainable Tourism for Development by providing a platform to discuss best practices for the sustainable development and promotion of tourism related to snow experiences and winter traditions. In addition, the participants will exchange ideas on how to foster inclusive and sustainable economic growth for host communities, and identify ways to utilize resources efficiently.

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Photo: Jaime de Brum