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Brazilians top biodiversity and Rio+20 Awareness Poll

25.05.2012

While Western Nations scored low in awareness of Rio+20 key areas such as biodiversity, Brazilian consumers came out on top for their awareness and understanding of both biodiversity and the UN Conference on Sustainable Development (Rio+20), according to the results of a survey released last week in São Paulo. The survey, carried out by the Union for Ethical BioTrade (UEBT), based in the Netherlands, involved 8000 consumers, 1000 each from Brazil, France, Germany, India, Peru, Switzerland, the United Kingdom and the United States. Yurij Castelfranchi, an expert in public perception at the Federal University of Minas Gerais, said that the mass media has played an important role in increasing the awareness of biodiversity and related issues, such as Rio+20, in Brazil. But he added that political and cultural issues may have also affected the perception of these issues in Brazil.

The full report is available at: http://www.ethicalbiotrade.org/news/wp-content/uploads/BAROMETER.2O12.web_1.pdf

Photo (c) Paul Kelly / Flickr