Agricultural extension plays a key role in raising productivity by offering technical advice on new technologies, helping farmers to identify problems and opportunities and sharing information. This publication presents the findings of a regional study in Asia on the design and delivery of Market-oriented Advisory Services (MOAS) to farmers and rural entrepreneurs. MOAS covers non-traditional extension services that are mainly delivered at the post-production stage. They are assumed to be provided by both public and private organizations and are targeted not only at farmers but also at other stakeholders along product value chains. Contained within the broad concept are services such as extension, training, group organization of farmers and rural entrepreneurs, producer group development, market and business linkages and the provision of market-oriented information.