End Market Research Toolkit - Upgrading Value Chain Competitiveness with Informed Choice
![](/fileadmin/user_upload/sfvcd/img/258_911af7aa209e00b49f3d6fd2afa92564.jpg)
2008
This toolkit informs those involved in value chain development on the process and value of end-market research efforts. It provides a set of practical tools that practitioners can use to conduct analysis, and uses case studies as examples of how these tools can be used in practice. The toolkit focuses on understanding context, channels, customers, competition, choices and communications.
Pays: Non-country specific
Produits: Non-Commodity specific
Thèmes: End-market analysis
Auteur (personne): Rob Henning, Neal A. Donahue, Margie Brand
Organisation auteur: OTF Group, EcoVentures International
Éditeur: The United States Agency for International Development (USAID)
Type: Tool
Format: Document