The guide has been prepared to assist those engaged in the new development or improvement of rural and urban retail markets, including market managers, planners and public administrators, and engineers preparing detailed project designs. The general focus of the manual is on markets for the trading of fresh produce, such as vegetables, fruits, grains, fresh meat, fish, eggs and poultry. The guide addresses the entire range of issues related to market development, from initial formulation of a plan through to its implementation.