Strategic Communications for Business Environment Reforms: a Guide to Stakeholder Engagement and Reform Promotion
![](/fileadmin/user_upload/sfvcd/img/368_911af7aa209e00b49f3d6fd2afa92564.jpg)
2007
This toolkit provides detailed, how-to approaches for building effective and strategic communications campaigns to support policy advocacy and reform implementation. It also provides practitioners with a framework and tools to use communications strategically with the goal of building support and ownership, and diffusing opposition among the stakeholders most critical to reform success.
Pays: Ethiopia, Nicaragua, Peru, Georgia, Indonesia, Uzbekistan, Montenegro, Ukraine, Non-country specific
Produits: Non-Commodity specific
Thèmes: Business enabling environment upgrading
Auteur (personne): Shaela Rahman, Benjamin Herzberg, Julie Cline, Katherine Shamraj
Organisation auteur: Small and Medium Enterprise Department - World Bank (WB)
Éditeur: International Finance Corporation (IFC)
Type: Case study, Discussion, Tool
Format: Document