A novel approach to funding reforestation in Russia. Using a mobile app-based game called “Plant the Forest”, this young entrepreneur has raised funding for planting 400 000 trees in Russia.

Type of Case
Printed publication (book, sourcebook, journal article…)

Publisher
UN Environment Programme - Environment for Development

Region
Asia Pacific

Biome
Boreal, Temperate

Forest Type
Degraded forest

Primary Designated Function
All