A lot has been written in recent years about technological change on Asia’s farms and the enabling context for that technological transformation, in the development of agricultural factor markets (such as land, variable input, and credit markets), in the “upstream segment” of the food supply chain. This report, instead, is focused on urbanizazion, diet diversification, and the (correlated) transformation of the midstream (processing, wholesale, logistics) and downstream (retail, restaurants and other "food away from home" suppliers) segments of the food supply chains in Asia. It also brings together substantial new and reviewed evidence of the ongoing rapid transformation.