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Fruit Logistica covers every sector of the fresh produce business and provides a complete overview of the latest innovations, products and services at every link in the international supply chain. It offers networking and contact opportunities to key decision-makers in every sector of the fresh produce industry.

Providing a good opportunity to present key activities and achievements, the WBF participated actively in the Fruit Logistica fair held in Berlin, Germany, in February 2020, through three principal activities, namely:

Plenary Session at the Fresh Produce Forum

The Fresh Produce Forum of Fruit Logistica is the stage to discuss the central topics of the sector, including current challenges and all aspects throughout the value chains.

The WBF organized a dedicated panel on: Can the banana industry trigger a new era of doing business?

The multi-stakeholder session discussed efforts in the banana industry to enable global precompetitive cooperation in order to achieve economic sustainability. A special focus was placed on ongoing activities aiming to enable a global approach to the issue of distribution of value and corporate responsibility, where the role of diverse stakeholders was debated.

Series of panel sessions

The WBF also held a series of panels throughout the second day of the fair to address key issues faced by the banana industry and discuss solutions provided by the WBF and multi-stakeholder collaborations. The sessions covered the following topics:

• Climate change adaptation and mitigation: successes and lessons learned from sustainable banana production
• Is pre-competitive cooperation possible in the banana industry?
• Global collaboration to tackle Fusarium TR4
• Improving occupational health and safety in the global banana industry: lessons from multi-stakeholder collaboration

WBF/ABNB stand

The WBF further participated in a joint stand with the German Action Alliance for Sustainable Bananas, ABNB, during all three days of the fair, which allowed the WBF and ABNB to present their main outputs and achievements in the exhibition center. It further provided the WBF and ABNB an important opportunity to strengthen network with key industry players.