FI:DP/INS/81/008 Field Document 2 February 1987

A report prepared for the
Seafarming Development Project

by

Richard Elsy
Marketing Consultant

This report was prepared during the course of the project identified on the title page. The conclusions and recommendations given in the report are those considered appropriate at the time of its preparation. They may be modified in the light of further knowledge gained at subsequent stages of the project.

The designations employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the United Nations or the Food and Agriculture Organization of the United Nations concerning the legal of constitutional status of any country, territory or sea area, or concerning the delimitation of frontiers.

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome, 1987

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TABLE OF CONTENTS

1. INTRODUCTION

1.1 Terms of Reference
1.2 Background Information

2. PROJECT FINDINGS

2.1 Executive Summary
2.2 Domestic Marketing Channels for Finfish and Shellfish
2.3 Export Marketing Channels for Finfish and Shellfish
2.4 Marketing Eucheuma Seaweed

2.4.1 Domestic marketing
2.4.2 The international market
2.4.3 Development options

2.5 Constraints on Development

2.5.1 Major constraints
2.5.2 Handling and Distribution
2.5.3 Transportation
2.5.4 Product rationalization
2.5.5 Financing
2.5.6 Green mussels
2.5.7 Cooperatives
2.5.8 Production costs

3. PROPOSED MARKETING DEVELOPMENT STRATEGY

3.1 General Strategy 3.2 Specific Sector Strategies

3.2.1 Finfish
3.2.2 Green mussels
3.2.3 Seaweed
3.2.4 Cockles
3.2.5 Oysters

3.3 Implementation

4. EXPORT MARKETS AND RECOMMENDATIONS

4.1 Singapore
4.2 Hong Kong
4.3 Other Target Markets

Appendix 1: Itinerary

Appendix 2: List of Persons Contacted

Appendix 3: Sample of Domestic Market Prices

Appendix 4: Sample of Export Market Prices

Appendix 5: List of Major Producers of Carrageenan

Appendix 6: Main Singapore Importers/Traders

Appendix 7: References