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Communication strategies for rural development: a case study of the use of campaigns in Lesotho |
Author: Gary Coldevin
Year: 1990
Communication strategies for rural development
Background Overview of Campaigns Used in the Third-World A methodology for campaign design
Setting the framework for multi-channel campaigns in Lesotho
The National Setting The Agricultural Information Service (AIS) FAO Assistance in Designing, Implementing, Monitoring, and Evaluating Multi-Channel Communication Campaigns Campaign exercise I - increasing maize production, reducing post-harvest losses
Setting the Objectives and Target Area Conducting the Baseline Survey Designing the Campaign Strategy Production of Materials and Campaign Delivery Field Evaluation Procedures Results Campaign exercise II - increasing sorghum production, reducing post-harvest losses
Setting the Objectives Strategy Development The Campaign in Action Post-Campaign Impact Survey Results