ASSESSMENT OF THE NEEDS FOR MARKETING TRAINING IN THE
FORESTRY SECTOR IN CHILE
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FOREWORD
SUMMARY
INTRODUCTION
OBJECTIVES AND SCOPE
METHODS
SITUATION AND RESULTS
Chile
Chilean Forest Resources
Chilean Forest
Products Industries
Major Markets for Chilean Forest
Products
Government and Trade Organizations
Involved in Forest Products
Corporate Marketing
Organization
Existing Educational Programmes and
Curricula
Forest Products Marketing Education
Needs and Availability
Forest Products Marketing Educational
Programming Needs
Obstacles to Forest Products
Marketing Education
Non-wood Forest Products
Estimated
Demand for Forest Products Marketing Education
CONCLUSIONS AND RECOMMENDATIONS
FUTURE COLLABORATIVE EFFORTS
AN OUTLINE AND A WORK PLAN FOR THE PREPARATION OF GUIDELINES FOR FOREST PRODUCTS MARKETING TRAINING NEEDS SURVEYS
LITERATURE CITED
APPENDIX 1: TERMS OF REFERENCE
APPENDIX 2: DATA COLLECTION INSTRUMENTS
APPENDIX 4: MEMORANDUM OF UNDERSTANDING BETWEEN THE UNIVERSITY OF BÍO-BÍO AND VIRGINIA TECH
APPENDIX 5: METHODOLOGY FOR CONDUCTING FOREST PRODUCTS MARKETING EDUCATIONAL NEEDS ASSESSMENTS