Community leaders are important in message dissemination in various communities and therefore, they should be prioritised. The community leaders are also farmers and this is important in that this will change the way they perceive farming and the use of antimicrobials.
The use of social media remains important to cover the younger generation of farmers and to connect with all consumers.
We will need to also to target veterinary advisors like veterinarians and para-veterinarians, because they are the first like of defence in animal health and production related interventions.
Dr. Japhta Mokoele