Most of rural youth are refusing to enter in agri-business due to poor income. Most of the intermidiates are earning a lot without any contribution given to the performance of the industry. So, creating a market for the production is the must to capture the youth for agriculture. A very interesting success story that I have seen in Sri Lanka is poly-tunnel vegetable production in Welimada, Sri Lanka. Most of yourth engage in polytunel business and they directly send their products to super markets and earning lot and that is a kind of profitable business. They are very interested to do this due to high tech involvement, decent, good recognition and most of motivational factors have their. So, we have to identify motivational factors for the youth and answer to those.
ranila jayasinghe