We need to have social scientist to be part of the research on AMR. We also need to collaborate more with everyone in the media space, coaches and speakers to make this message easier to the public to understand. Sometime scientist deliver message in way that common people find it difficult to connect with.
We need to get public figures also to be involved as ambassadors of the antimicrobial use and resistance programme and we need to also highlight the importance stewardship.
The communication tools mainly in the rural areas still dependant on the tradition way of doing things, including the traditional or tribal offices, meetings with the local farmers through the local agricultural advisors or state veterinary office. However, in towns and cities people are able to access and communicate effective using social media platform (Facebook, twitter and Instagram) etc . We will need to explore these platforms more to reach the younger generation.
Dr. Japhta Mokoele