The pre-requisite for the introduction of any innovation in a certain territory is the in-depth knowledge of the area and of its potentialities.
Once such innovation is identified, it has to be perfectly tuned to each specific territory, and accepted as well as owned by the local population. All such steps can take place only if there is an agricultural dissemination network made up of experts who know each area well, identify possible innovations and mediate with the local population.
The presence of such experts is crucial to ensuring the effectiveness and sustainability of innovation.
Maria Pentimalli