Profil des membres
Dr. Dooshima Kwange
Organisation:
Tesedona Foundation for Animal Health
Pays:
Nigéria
Domaine(s) de spécialisation
![](https://assets.fsnforum.fao.org/public/styles/thumbnail_130/public/default_images/person.png?itok=IuY45UU5)
Dr. Dooshima Kwange
Dear colleagues,
The communication challenge related to AMR and inappropriate antimicrobial use is the low risk perception of the public. This is due to the fact that most people cannot directly attribute death of patients to AMR. There is also the factor of perceived loss of revenue and investment by manufacturers/marketers and producers respectively that will accrue from less use of antimicrobials. Thirdly, there are multiple stakeholders in the Animal health sector to be connected with. Lastly the need to move from talk to action in the application of the ‘One Health’ approach.
In animal health (AH) the stakeholders that should be reached with AMR control messaging include:
The Focus Area 1 of the NAP is “Increasing Awareness and Knowledge of AMR and other related topics”. Communication tools and messages to these groups differ and appropriate messages must be developed and targeted to each.
These will essentially involve the following:
In conclusion, the key factor to communication of AMR to the various stakeholders is the messaging, which should be specific and evidence-based.