Member profile
Prof. Luiz Cesar Ribas
Organization:
School of Agriculture - Sao Paulo State University - UNESP Brazil
Country:
Brazil
Field(s) of expertise:
Prof. Luiz Cesar Ribas
Develop equality on quality, quantity, prices and, mainly, trading on a local, regional, national and international integrated and rising scale.
Sustainable agrifood systems, as a general rule, mean familiar agriculture / small rural properties.
Familiar agriculture systems, as a general rule, have not a smart strategy in terms of quality, quantity and prices. For example, organic products have not a good quality (under the customers perspective). Organic products have also not a stable supply among the year (quantity).
Organic products use to be more expansive than traditional agriculture products. Finally, organic products have a huge difficult in terms of TRADING (a easy way for they be reach by customers), not only on local markets, but on regional, national and international markets too.
In other respects, familiar agriculture systems (small rural properties) have presented different competitive conditions (on a local focus, but mainly on a regional, national and international perspective)
These differences have reaches issues such as agrochemical products use, technological levels, etc.
However, if we think about medium and big agrifood systems, everyone have presented the same conditions of these small agrifood systems.
So sustainable search is a challenge for all the kind of rural properties.
Quality, quantity, prices and trading must be searched by ALL kind of (sustainable) agrifood systems and we can call this "equality".
This equality must be searched on a local focus, first of all. After, by a wave "movement", we could work with the regional, national and international territories.
This movement has not happen easily. We would need a integrated and rising efforts by everyone.
For example: a determined agrifood products produced by small rural properties could be sold in local and/or regional markets. In these same markets (trading equality) another kind of agrifood products could be commercialized by medium rural properties and so on. However, all agrifood products must be the same (equality) quality, quantity and prices´ levels too.
Think in this proposal on a customers perspective: they need and want to find everything in a unique place (trading) and with the same conditions.
One market for everyone (small, medium and large suppliers and all kind of customers): this a wave movement which need be moved on a integrated and rising scale....
P.S. In the attached file, there is a example of this approach. This document is available in Portuguese language.