先生 Marco Brini
Digital agriculture and Artificial Intelligence applications for digital agriculture.
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Digital Agriculture Expert with international & multicultural approach (ETH, ITU vice-chair, FAO expert)
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Direct experiences with: large agri-players & farmers (large, medium and small-holders)
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Strong experience in managing multi-partner projects (Public & Private consortium)
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Business strategy, product & company market positioning (ROI driven)
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Creative, innovative & proactive mindset
ACHIEVEMENTS
- funds raised (total EUR 10M over several deals)
- 5 innovative solutions development & market implemented on Internet of Things (IoT), advanced sensors, Big Data, predictive analytics, Artificial Intelligence and Digital Agriculture
- European Enterprise Network (innovation success in 2007)
- Stanford University “Best Startup Award” at the Italian Innovation Day (2011)
- IBM Smarter Planet finalist and Global Entrepreneur (2011)
HANDS-ON AGTECH ACCOMPLISHMENTS:
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Sector: Digital Agriculture (weather index insurance)
Users benefits: mitigated uncontrollable risk for small holders farmers
What: Innovative software realtime data monitoring and advanced analytics
When: 2018-2022
Where: Bangladesh and Sudan
My role: business project setup + technical lead (development and deployment)
Partners: Syngenta Foundation, BRAC,
Adoption: 250k farmers
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Sector: Digital Agriculture (advanced analytics)
Users benefits: improving efficiency in seeds R&D
What: Innovative software realtime data monitoring and advanced analytics with LoRA sensors
When: 2018-2019
Where: Brasil, Switzerland, USA
My role: business project setup + software technical lead (development and deployment)
Partners: Syngenta
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Sector: Digital Agriculture
What: Innovative decision support software for AgTech combining IoT, Analytics and AI
My role: business project setup + technical lead (development and deployment)
When: 2013-2018
Partners: Nestlé, Syngenta, Agroscope, CSEM
Adoption: several farms in Brasil and Switzerland
Results:
1. saving of water up to 50% with increased production of 250% in semi-arid climate;
2. 30% pesticides reduction & 35% pests & diseases risk reduction in orchards.
MARCOS's MAIN CONSULTING REFERENCES
USAID: digital agriculture strategic plan for Moldova government
Purdue University: lecturer at digital agriculture seminar
Omya International: digital agriculture strategic positioning
Netafim Italia: digital agriculture training
先生 Marco Brini
FOOD PRICE VOLATILITY
The fluctuation of food prices over time can have significant impacts on both consumers and smallholder farmers as producers.
CAUSES
Causes of food price volatility:
CONSEQUENCES
Consequences for developing countries:
Food price volatility can have significant impacts on both consumers and smallholder farmers as producers in developing countries. Addressing the causes of price volatility and implementing measures to mitigate its consequences is crucial to ensure food security and promote sustainable development in these countries.
POSSIBLE SOLUTIONS
TECHNOLOGY OPPORTUNITIES
BLOCKCHAIN TECHNOLOGY
Blockchain technology has the potential to revolutionise the way that smallholder farmers in developing countries engage with the food system. By using blockchain, farmers can create a tamper-proof record of their crop production, which can be used to verify the quality and authenticity of their products. This can help to reduce the risk of fraud and ensure that farmers receive a fair price for their crops. Additionally, blockchain can facilitate direct trade between farmers and consumers, eliminating intermediaries and reducing transaction costs. This can help to increase the incomes of smallholder farmers and improve food security for consumers.
SOME BLOCKCHAIN SOLUTIONS
AgriDigital: AgriDigital is an Australian blockchain-based platform that enables farmers to manage their grain deliveries, contracts, and payments. By using blockchain, AgriDigital provides farmers with greater transparency and traceability in the grain supply chain, helping to reduce price volatility and improve the efficiency of the market.
Provenance: Provenance is a UK-based blockchain platform that enables food producers to track the provenance of their products from farm to fork. By using blockchain, Provenance provides consumers with greater transparency and traceability in the food supply chain, helping to reduce the risk of fraud and ensure that farmers receive a fair price for their products.
IBM Food Trust: IBM Food Trust is a blockchain-based platform that enables food producers, retailers, and consumers to track the provenance of their products. By using blockchain, IBM Food Trust provides greater transparency and traceability in the food supply chain, helping to reduce price volatility and improve the efficiency of the market.