30 September 2016, Rome--- The UN’s Food and Agriculture Organization’s and the Slow Food Organization have launched a new voluntary product label for mountain goods. The new “Mountain Product” label is meant to improve market access for small highland producers from developing countries. And it will also highlight mountain products as being distinct and sustainable. The new label places a premium on goods that support local biodiversity and production methods that are linked to the cultural traditions of mountain communities. Products carrying the mountain label will be available in national markets, organic stores and specialty shops.