FI:DP/GRE/85/002
Field Document 11
February 1988

GREECE
MARKETING AND PRODUCT DEVELOPMENT FOR AQUACULTURE IN GREECE

TABLE OF CONTENTS



A report prepared for the project
Development of Marine and Inland Aquaculture in Greece


by



N.J. MacPherson and J. Arrundale
Consultants


This report was prepared during the course of the project identified on the title page. The conclusions and recommendations given in the report are those considered appropriate at the time of its preparation. They may be modified in the light of further knowledge gained at subsequent stages of the project.

The designations employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the United Nations or the Food and Agriculture Organization of the United Nations concerning the legal or constitutional status of any country, territory or sea area, or concerning the delimitation of frontiers.

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome, 1988


Hyperlinks to non-FAO Internet sites do not imply any official endorsement of or responsibility for the opinions, ideas, data or products presented at these locations, or guarantee the validity of the information provided. The sole purpose of links to non-FAO sites is to indicate further information available on related topics.

This electronic document has been scanned using optical character recognition (OCR) software. FAO declines all responsibility for any discrepancies that may exist between the present document and its original printed version.


TABLE OF CONTENTS

1. INTRODUCTION

1.1 Background

1.2 The Need for Market Intelligence

1.3 Distribution

1.4 Product Development and Processing Capacity

1.5 Special Needs and Potentials of Aquaculture

1.6 Market Development

1.7 Summary

2. THE MARKET IN GREECE

2.1 Market Information

2.2 General Characteristics of the Market

3. MARKETS FOR AQUACULTURE

3.1 Present Supplies

3.2 Future Supplies

3.3 Market Conditions for Individual Species

4. THE DISTRIBUTION SYSTEM

4.1 Background

4.2 Regulations for Trade in Fish and Fish Products

4.3 Marketing Infrastructure

4.4 Cooperative Organizations

4.5 Current Distribution Practice

5. PROCESSING AND PRODUCT DEVELOPMENT CAPACITY

5.1 Current Capacity

5.2 Development Strategies

6. CONCLUSIONS

7. RECOMMENDATIONS

LIST OF TABLES

1. Composition of fish imports - 1983–86

2. Utilization of catch, 1985 & 1986

3. Target species for aquaculture development

4. Present and projected levels of production and international trade

5. Main importing countries

6. Competition in export markets - main exporters

LIST OF FIGURES

1. National landings, imports and exports - 1978–85

2. Composition of imports