FAO ECTAD Asia-Pacific Communication Workshop

Since the establishment in 2005, the FAO Emergency Centre for Transboundary Animal Diseases (ECTAD) in Asia and the Pacific region has been instrumental in assisting FAO Member Nations across Asia and the Pacific in addressing transboundary animal health crises, including global health threats such as zoonotic diseases and antimicrobial resistance. The year 2023 marks a significant milestone as the FAO ECTAD team has expanded to include 13 country teams in the Asia-Pacific region.

Effective communication is recognized as a cornerstone for the success of the FAO ECTAD initiatives. Over 15 years, with support from various resource partners, FAO ECTAD’s country offices have underscored the need for enhanced visibility to amplify their work. This workshop is designed to refine FAO ECTAD’s communication strategy and harmonize efforts, thus enhancing the outreach and overall impact of the FAO ECTAD programme. By strengthening a collaborative environment, the workshop seeks to create a forum where participants can share insights, address challenges and collectively contribute to improving communication strategy within the FAO ECTAD framework.

Objectives

• Identify mechanism to strengthen coordination within and among FAO ECTAD teams to improve communication and disseminate programme results, align efforts and expand outreach to stakeholders and partners.
  
• Create a strategic communication plan for FAO ECTAD in Asia and the Pacific, outlining actionable steps for implementation across the programme’s activities.
  

Expected outputs

• A proposed mechanism for enhancing coordination and collaboration within the FAO ECTAD
  communication team to ensure cohesive messaging strategies.
  
• A preliminary communication strategy draft for the FAO ECTAD programme to enhance the synergy between communication activities and the overall project cycle.
  
• A meeting report capturing key discussions and recommendations.
  

Participants

• FAO ECTAD Communications Team at FAO RAP.
  
• FAO RAP Communications Team.
  
• FAO ECTAD Country Team Leaders from Bangladesh, Cambodia, India, Indonesia, Lao People’s Democratic Republic, Myanmar, Nepal, Pakistan, Papua New Guinea, the Pacific Islands (Fiji), the Philippines and Viet Nam.
  
• One selected FAO ECTAD Communications Specialists or persons in charge from Bangladesh, Cambodia, India, Indonesia, Lao People’s Democratic Republic, Myanmar, Nepal, Pakistan, Papua New Guinea, the Pacific Islands (Fiji), the Philippines and Viet Nam.
  
• One communications officer from FAO Office of Emergencies and Resilience (OER).
  
• Two communications specialists from FAO Animal Health Production and Health Division (NSA).