4
Marketing Extension Guide

Planning and Designing
Rural Markets

by
John Tracey-White

FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome 2003

For further copies of this publication
and for information on FAO’s activities
related to agricultural marketing
please contact:

Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy

Fax:(+39)-06 57056850
E-mail: [email protected]
http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket.html

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ISSN 1020-7317

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© FAO 2003

Preface

Acknowledgements

Introduction

1. Identifying the need for rural markets

2. Assessing market trading requirements

3. Working with farmers and traders

4. Identifying the space required

5. Choosing the right site

6. Preparing the site plan

7. Deciding on the buildings and equipment needed

8. Checking the market’s viability